Jeremy Tsai-Verico Penpal Memory Storage

At Design Interviews

Interview with Jeremy Tsai : Frank Scott: What is the main principle, idea and inspiration behind your design?. Jeremy Tsai : Innovation is always the key element in Verico design. We are creating something which is different than others. In Verico Penpal, there are three breakthrough steps. 1. It is the smallest USB 3.0 Ever, 2. Product are dust and water proof. 3. Combine with different function. .Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Jeremy Tsai : To be innovated. To let Memory storage product not just for storage only. It could be use in other application as well. .Frank Scott: What are your future plans for this award winning design?. Jeremy Tsai : 1. To expand the brand name into more regions. 2. To continue our goal for creating innovation product. .Frank Scott: How long did it take you to design this particular concept?. Jeremy Tsai : We have spent an year on developing this project. .Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Jeremy Tsai : The actual concept for Penpal was from our customer, they would like something which is different than others. if you look at our product category, you will find out many of our design were very close to the market's need. this was due to we listen to the customer advice and put all the ideas into the product. .Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Jeremy Tsai : We have designed and produced by our own. .Frank Scott: What made you design this particular type of work?. Jeremy Tsai : I think mostly were from the customers advice, since they are more close to the market and understand what the market really needs. .Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Jeremy Tsai : not reall, we do have ideas by our own and we just put all the ideas and make the product. .Frank Scott: Who is the target customer for his design?. Jeremy Tsai : Everyone .Frank Scott: What sets this design apart from other similar or resembling concepts?. Jeremy Tsai : 1. I dont think there is any similar product on the market so far. 2. It is the breakthrough product which nobody have ever made. .Frank Scott: How did you come up with the name for this design? What does it mean?. Jeremy Tsai : this is like the ink pen and ink. if you are using the pen, of course you will need the sharpener. that is why we call it Pen pal. .Frank Scott: Which design tools did you use when you were working on this project?. Jeremy Tsai : it is hard to specified, since we have use many design tools to work on this project. .Frank Scott: What is the most unique aspect of your design?. Jeremy Tsai : You will not find any similar products on the market except Verico. .Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Jeremy Tsai : we do work with design team, RD team, and moulding team for creating this proudct. .Frank Scott: What is the role of technology in this particular design?. Jeremy Tsai : Each part of this design is the role of technology. since without any of it, we couldnt make this concept come true. .Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Jeremy Tsai : Yes, the design was influenced by our customer. Because they were more close to the market and knows what is market need. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Jeremy Tsai : 1. The technology to make the product water and dust proof 2. The technology to make the size of USB flash to become smallest ever. 3. The design ability to put two different object into one product. .Frank Scott: How did you decide to submit your design to an international design competition?. Jeremy Tsai : It is unique and no similar product on the market if we compare in the same category for memory storage. .Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Jeremy Tsai : It is the great experience to be a coordinator. thank to all the crews. .Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Jeremy Tsai : well, I have to thanks to all of people who involved in this project. without their hard work, this project could never be true. thank again to all the crews. .

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